TBS wanted to promote Season 19 of American Dad through a partnership that would create buzz and a new audience to become fans of the show. American Dad is an unconventional show with jokes that might not fit most brands' essence. Additionally, we wanted to make sure that it was clear that the premiere was on TBS. And to add to the chaos, we had a long list of stakeholders that all needed to sign off on the collaboration in order for this to be produced. What we needed was a list of brands that would complement the essence of the show that were also up-and-coming companies with a large following.

After reaching out to dozens of brands, we finally came across our dream partnership: Green Day’s coffee company, Punk Bunny. It was the perfect way to reach Green Day’s dedicated audience while giving nod to our theme song: Good Morning USA. A hero content piece was created for on-air and on all American Dad, Green Day and Punk Bunny social accounts. Additionally, lower thirds played during new episodes and cartoon drawings of the band as American Dad characters were created to complement the campaign.