Not just healthcare, but healthycare. How we built a brand for a new kind of healthcare app. Our challenge was to create a visual identity for ‘Healthy’, an app that makes healthcare feel human again and rewards users for their healthy habits. Our health data is fragmented and locked away, owned by systems instead of people. This leaves people disconnected from their own well-being. Healthcare feels sterile, impersonal, and out of touch with the humans it’s meant to serve. Our solution: a decentralized dual-chain data structure containing all of humanity’s health information that returns the ownership, value, and control of that data back to you. The app conveys friendliness, warmth, and modernity—something the healthcare industry lacks. This approach makes your health feel less intimidating and more like an encouraging friend encouraging physical, nutritional and mental health for its users.