How do you brand a startup accelerator program focused on launching other products and brands?! You help them focus on themselves and own the biggest differentiator they have: The Brandery is the only startup accelerator program that focuses on building the brand before the product. Based in Cincinnati, OH, the place that brought you floating soap, your first razor, chili spaghetti, world-class ice cream, and probably half of the brands in your home, we knew a thing or two about branding and decided to lean the visual identity into the idea of "brand first".