A small coffee startup, originally named Blue Hill Coffee, came to Headword with a challenge: introduce a robot barista service into a world where people are skeptical of AI and its ability to produce anything of quality. The problem was no one expects a robot to be able to make a really good cup of coffee. On top of that, people are worried about AI replacing humans in the workforce. We named, branded, designed the retail experience (down to the centimeter), and aided in the launch of Artly so that you could see friendliness and warmth from your first glance, and made a big robot arm more approachable so that more people would try its coffee drinks.

Artly has since grown from being a small startup vested at $1M to now having full investment funding now vested at over $100M. Not bad for a little friendly café barista bot and the creative force that helped bring it to life.