RangeWater needed a partner to create a brand identity and help launch a luxury apartment community in Atlanta. Doraville, home to Camino, is one of the most culturally rich areas in metro Atlanta, home to Buford Highway—a corridor known for its diverse eateries, markets, and small businesses. But despite its global influence, many new developments in the area lacked a sense of place, blending into the landscape of generic apartment branding. Camino set out to change that. They wanted an identity that wasn’t just about renting an apartment, but about becoming part of a vibrant, evolving community. Our challenge was to craft a brand that reflected the energy, diversity, and adventure of living at Camino, something rooted in Doraville yet expansive in its outlook.