R.S. Lipman and Lipman Brothers is a liquor manufacturer and distributor out of Nashville focused on quality beer, wine and spirit that are distributed regionally and are looking to grow. I had the privilege of creating strategies for more than half of their portfolio of brands including Heroes Vodka, Red Eye Bloody Mary Mix, Lonely Cow Wine, Saturday Night Wine, Hap & Harry's and many others. From entire rebrands, to packaging updates, to OOH, to social media, I was able to help them grow their portfolio, establish brands into new markets, and position their brands successfully in a time where the beer, wine and spirits category is steadily declining. There's no better victory than winning when the odds tell you you're going to lose.